
But today, Yahoo! has been forced into a mea culpa retraction. Turns out the photos are of a tribe that's been "discovered" since 1910, and the photos were released as a political statement against logging. The photographer came clean on his real motivations in Sunday's edition of The Guardian.
Since the Internet has set the pace of the news cycle to warp speed, one wonders how much of the time the information is half true, mostly true or - worst of all - not true at all. In this case, the tribe was documented (if never photographed), but knee-jerk journalism sent the photos out on the wire before there was even time to confirm their veracity. The race to be first isn't always winning the slow-and-steady path to accuracy.
Maybe it's time to concede that Mama was right - you can't believe everything you hear. Or maybe it's just that you have to take one source with a grain of salt. With blogs - like The Inbox - taking to reporting at the grassroots level, perhaps the news cycle is just starting with the major news sources and is making its arc through the online forums. All the same, it's hard to find anywhere these days that give you just the facts. That's what sparked the Obama campaign to create its own "fact checker."
The bottom line is, whether it's the Amazon or the American President, it's sometimes advisable to be your own fact checker and make sure that seeing is believing.