We are all aware that 2008 is a presidential election year. There is no denying it. It's down to two candidates, and the world is watching. Talking heads begin to analyze, bumper stickers are proudly displayed, blogs are red hot with comments and opinions and the next round of town hall debates can begin. Athens, Ga. is not likely to see McCain or Obama on the City Hall steps nor perched before the Arch in hot debate. However, we are certain to see an abundance of political commercials on the local and presidential level.
As a student and practitioner of advertising I have been less than impressed with this election's commercials (although I did find Obama's Yes We Can YouTube music video to be inspiring and smart). As I was mentally preparing myself for the onslaught of awful political ads that are sure to begin soon the creative and talented Mart Martin sent our office this spectacular Argentinian political ad, a great example of the power of words. In Mart's words, "they should pay the copywriter a couple of million!"
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